Friday, October 15: Who Owns Social Marketing in a Company?

Marketing? PR? Customer Service? Sales? Who owns the social media / social marketing role for a company or a brand? Does it make sense to have "different" voices of the business or brand? Is it a coordinated and collaborative effort across departments and disciplines in a company? How does the "ownership" of social marketing within a company impact the "voice" of the brand? Should there be separate social accounts for different groups or departments within an organization?

Let's get the discussion going and some ideas sparked. Results from our Creativity Coffees are posted on the JitterJam blog for you to review, share and contemplate!

Join Us Live or Via Phone Conference

You can come share a cup of coffee with us in our Bedford, NH offices or join the conversation remotely. The event is FREE. There's NO sales pitch or obligation. We're interested in hearing and sharing new ideas and viewpoints.

We would like you to sign up to get an estimate for the number of participants. If you'd like to dial in, sign up and we'll send you a confirmation email with dial-in information for the meeting. Please email us to let us know to expect you on the conference call!

What is Creativity Coffee?

Are you looking for new social marketing ideas? Do you want to network with others and discuss issues surrounding social marketing? We'd love to have you join us for our weekly Idea Spark Creativity Coffee!

Twitter Hashtag: #IdeaSpark

JitterJam's social marketing platform enables consumer-facing businesses and brands and their marketing/PR agencies to discover, engage and develop deeper relationships with their contacts and customers.

As businesses explore the new frontiers of social marketing and combine social media, email and mobile marketing in new ways, they need to understand how these intersect and work in harmony and how to best reach their current and potential customers in new ways.

We invite you to join us on Friday mornings from 8:30 to 9:30 a.m. for some coffee and conversation at our HQ in Bedford, NH. Each week, we'll have a topic for discussion to help spur creativity and new ideas for marketers to utilize in their ongoing efforts to understand consumer behavior and reach their markets.

Prior Topics and Blog Posts

We publish ideas that are generated during our discussions weekly in our blog. Here are direct links to our Idea Spark blog posts.

• Social Marketing for Entertainment Venues
• Facebook Marketing
• ROI for Social Marketing
• Improving Your Social Search Results
• Creating a Social Marketing Strategy
• Identifying Influencers
• Convergence of Email and Social Marketing
• Social Etiquette
• Facebook Etiquette
• Starting a Dialogue with a Consumer
• Social Marketing Business Objectives
• Characteristics of Key Influencers
• Consumer Social Profiles
• Social Communities
• The Role of the Community Manager
• The Voice of the Brand Pt. 1: Who's Talking?
• The Voice of the Brand Pt. 2: What Is the Brand's Voice?

Want to Know More About Us?

If you'd like to know more about JitterJam, please visit our website at http://www.jitterjam.com